Hublot creates Bansko watch, the limited edition will be presented at the Snowboard World Cup in January


A little miracle is well established in the creation of luxury watches Swiss brand to trust two Bulgarian brands at the same time. The fact that Hublot, through its exclusive representative in Bulgaria – E&S Watches and Jewellery, starts a partnership with Bansko for some people may sound incredible but for others it is just a confirmation of the maxima „At the right place at the right time”. Thus, at the Snowboard World Cup here in January 26th to 28th will be presented the jewel Classic Fusion Aerofusion Chronograph Bansko.

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The limited edition of 25 watches in the colors of the resort – blue and yellow – will be available to the customers of E&S boutiques in Sofia and in Kempinski Hotel Grand Arena Bansko. Each one has a diameter of 45 mm and a thickness of 13.4 mm, made of titanium, the glass is of sapphire crystal, and the strap is from alligator’s skin. The watch consists of 207 components and thanks to its skeleton design mechanics are fully visible.

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The partnership between Hublot and Bansko represented by Ulen and E&S Watches and Jewellery is a demonstration of innovative and modern thinking. Moreover, this is just the beginning of cooperation that will continue to grow. The name of Hublot – brand that uses cutting edge watch technology and a symbol of prestige for its customers, also proves that the resort has already steadily positioned itself among the world’s ski elite. So far, in its 37-year history, the Swiss brand has a similar project with only one other winter center – the legendary French Courchevel. The company is also part of the most elite sport and has worked with emblematic football clubs such as Manchester United, Chelsea, Bayern Munich, Paris Saint-Germain, Juventus, Ajax, Benfica, and Hublot was the official timekeeper of the 2010 FIFA World Cup and the 2014 FIFA World Cup as well as at the UEFA EURO 2012 tournament. Faces of the Nyon-based company are names as Diego Maradona, Pele, Jose Mourinho, Lionel Messi, Usain Bolt, Dwyane Wade, Novak Djokovic and others. We should not miss out one of the most titled skiers – the Big Crystal Globe winner for 2011 and the 3-time Olympic and 2-time World Champion Maria Höfl-Riesch, part of the intersidereal family of Bansko. Hublot’s famous partners are also Ferrari, as well as the Los Angeles Lakers and Miami Heat basketball teams. Among the world’s celebrities outside of the sport, we will mention only the supermodel Bar Rafaeli and the greatest Depeche Mode.
In fact, this season Bansko will host Hublot’s first race already, which will be exclusive to VIP brand clients. The Swiss brand will also hold prestigious advertising positions in the resort. In addition to billboards and advertising materials, clocks of the trademark will be located both indoors and outdoors in Bansko.


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